MERCEDES BENZ - My Van The viral video tells the fictional story of a football club from Montafon Valley in Austria that uses a Mercedes Sprinter with a 4-wheel-drive to get to their games.
We were asked to produce a video clip that went in line with a prescribed mood image. The challenge was to bring the idea of playing football on a slope to life and to frame the story accordingly. The assignment encompassed creating the concept, the necessary prep work such as location scouting, as well as shooting and production. Directing/Idea: FischerAppelt
Our biggest challenge was the short time frame in which the whole project was to be outlined and realised. Shooting became possible through a close cooperation with our large network. Our thanks go to the mountain railways of the Montafon region and to the football club St. Gallen.