ASTOR - All about Astor + Under the motto “The Story behind”, the cosmetics manufacturer Astor presents diverse products, their formulas and ingredients on social media platforms in a series of video clips.
For this project, we strove to create a modular production concept to be used as a template for modified video clip formats. These included a Longversion for Youtube and short product teasers for Instagram and Facebook. The storytelling was conceived through image composition only; and the presentation of products, as well as an individual from the R&D
staff were implemented to impart know-how in the Longversion.

Our challenge consisted in developing a slim and yet modular shooting schedule flexible enough to leave the various clips sufficient leeway while simultaneously ensuring the similarity of their inherent structures.